A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign ...

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare ...

Articles written by Poonam Mahajan ...

With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx ...

After spending close to ten years at Cheil India, Sanjeev Jasani has decided to move on from his position as the group chief ...

The incumbent will take charge of MiQ’s 225-client portfolio, and steer the value versus price debate in one of the company’s most crucial markets.

Catch up with Sowmya Iyer, founder and CEO of DViO, as she takes us through what a day in her life looks like.