A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...