A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...
On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...
If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...
The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?
His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.
The list, curated by a panel of industry leaders, features standout talent from across 14 markets in the Asia-Pacific region.
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign ...
The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.
Articles written by Amrita Bansal ...
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