This year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett ...

An endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.

With a former marketer at the helm, the disrupter energy company prioritses marketing and uses it define its business ...

Senior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the ...

Marketing leaders from John Lewis, Digitas, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden ...

We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done ...

Humans do the why and AI does the what”, says Michelle Taite, who believes marketers should forget trying to define their ...

Do personal brand managers help busy execs build their social presence, or are leaders at risk of losing touch with their ...

A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average monthly ad tier customer ...

In the The Marketing Week Podcast, we explore the transition from CMO to CEO, gen AI fears and the reality of working in B2B.

While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...