Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer gave the clothing brand a call-out with her song “Levii’s Jeans” from her eighth studio album “Cowboy Carter,” which released last March.

Beyoncé strips down to her underwear for Levi's 'Reimagine' campaign that promises 'exclusive products' as part of ad collaboration.

Levi’s dropped their first campaign starring Beyoncé, in which she gives "high fashion in a simple white tee" and even strips down to her skivvies.

This campaign marks a significant moment in fashion history, bridging the gap between legacy and innovation. Levi’s, a brand synonymous with American culture since its inception in 1873, is tapping into Beyoncé’s unparalleled star power and cultural influence to appeal to a new generation of consumers.

Beyoncé’s update to the Levi’s 1985 ad ‘Launderette‘ is just the first in a full campaign. Which one should be next? When Beyoncé dropped her hit Cowboy Carter album in March, no one could’ve been happier than the folks at Levi’s.

In the clip, the "Cowboy Carter" creator recreates the brand's iconic 1985 "Launderette" commercial, referencing the original featuring model Nick Kamen in his underwear. In the Beyoncé's version,

I've been hoping for a Beyoncé x Levi's collaboration ever since Cowboy Carter dropped in March. Frankly, it's hard to imagine a pop star of her stature writing a song called "LEVII’S JEANS" for the album without giving some thought to a future collaboration.