Boston Celtics star Jaylen Brown recently announced his latest venture, a new sneaker and apparel company called 741. This coincides with his flagship shoe, the "Rover", which Brown has showcased several times during training camp this week.

While Jaylen Brown launched 741 out of boredom, he's hoping that the brand can cause some change in the basketball sneaker landscape.

Alex House is a sports journalist who covers the NFL, NBA, and MLB for ClutchPoints, providing a unique writing voice due to his in-depth knowledge of New York sports. Alex resides in Connecticut after receiving his journalism degree from the University of Rhode Island.

In the world of sports, few moments grab attention, like an athlete moving from playing games to starting a business. Jaylen Brown, a star player for the Boston Celtics, is doing just that. He is beginning an exciting journey that might change the sneaker industry.

Kevin Garnett says no one in Jaylen Brown's stature has ever declined a big offer from a top shoe company to start his own performance brand instead.