Tesco hits another winner with ‘Food love stories’
WEBJul 12, 2023 · Tesco chief customer officer Alessandra Bellini says: “Each Tesco ‘Food love stories’ focuses on people coming together over good food. Our latest campaign follows recently separated parents preparing a delicious and convenient BBQ meal together for their daughter.” Voiceover’s well-judged, could easily have overdone it. MAA creative scale: 7.
Mother is the 2023 MAA Agency of the Year - More About …
WEBStephen Foster December 14, 2023. 3,788 2 minutes read. Earlier this week we said a key criterion for Agency of the Year was creative consistency and that’s why it’s Mother, narrowly ahead of two other strong contenders Leo Burnett and New Commercial Arts. Mother, already a two-time winner, has had arguably the most consistently creative ...
Former Mindshare boss Nick Emery joins You & Mr Jones with …
WEBApr 21, 2021 · Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first ‘brandtech’ group. It was founded by former Havas CEO David Jones in 2015 and recently raised a further $260m, valuing it at $1.36bn. Its businesses ...
‘All In’ census: IPA, ISBA and AA ask some difficult questions about ...
WEBJun 10, 2021 · A survey of advertising professionals conducted by All In (set up by the Advertising Association, the IPA and ISBA) received 16,000 responses -- which the group says is the largest data set yet for the industry. It found that an encouraging 83% of participants believe their company is actively taking steps to be more inclusive.
PicRights is persecuting websites and bloggers over alleged rights ...
WEBNov 26, 2020 · News PicRights is persecuting websites and bloggers over alleged rights issues – who are they and their agents acting for?
Sorrell praises rivals, calls out the AI hype, and admits S4 ...
WEBAug 23, 2024 · Sorrell praises rivals, calls out the AI hype, and admits S4 shortcomings. S4 Capital boss Martin Sorrell might not be the industry titan he once was, but he still has an interesting take on the business of advertising and was refreshingly happy to share his opinions with the Australia-based podcast, Mi3. He praised his former holding company ...
Kellogg’s hymns 25 years of breakfast clubs
WEBMar 6, 2023 · Kellogg’s has been supporting breakfast clubs for kids in the UK for 25 years and Leo Burnett, which has a sure touch with these homely efforts, has made a film to celebrate it. Featured is the Sacred Heart Primary School from Islington, part of Kellogg’s Breakfast Club network. John Lane, executive head teacher says: “Our breakfast club provides a lifeline to both the children who ...
New study shows black people better represented in ads
WEBSep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of …
Jim Beam sings ‘Sweet Caroline’ for new ‘people are good for you ...
WEBMay 4, 2023 · Veronique Mura, Jim Beam global brand vice president, said: “Our new global brand campaign puts our authenticity and warmth on full display and reminds audiences that there’s no feeling more special than being around other people.”. The ad, which launches the “People are good for you” campaign, is by Leo Burnett, directed by ad ...
Ocean Outdoor: win outdoor advertising space on Britain’s most ...
WEBAug 12, 2024 · With just two weeks left to submit entries, the countdown to Ocean’s annual Digital Creative Competition is on. Now in its 15th year, Ocean’s contest differs from all the other awards programmes because it fosters innovation and creative thinking, recognising and awarding concepts that have yet to happen. All you need is an idea Ocean’s