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WEBSep 24, 2012 · The latest ad films and campaigns from Meal of the Moment, Motorola, Dream11, Saffola, Farmley, Baden-Württemberg, Kenstar, China Gate, and more in our weekly news roundup. The Work. 5 hours ago. Campaign India Team.
by Chris George | Campaign India
WEBSep 25, 2024 · Articles written by Chris George. Data-driven marketing: Healthcare’s secret weapon ... By analysing data from healthcare applications and devices, advertisers can refine their campaigns for personalised engagement, says …
Opinion: Understanding Gen Z in India
WEBDec 21, 2021 · According to an American study, Gen Z is the most depressed generation, and this is also true for Gen Z in India. To cope, Gen Z use their representations online to find their clan and a sense of belonging. Today Gen Z are shrouded with uncertainty. The internet, capitalism and new technology have created a choice-crisis for youth.
Birla Opus' feel-good animated film paints a new brand message
WEBJun 21, 2024 · Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has released a new brand film to embody its tagline ‘Make Life Beautiful.’. The film will be advertised in Hindi and all major regional languages and backed by a 360-degree activation across TV, digital, OOH, print, and radio to drive awareness and induce trials.
The future is female: The rise of women entrepreneurs in India
WEBMar 8, 2024 · The current business landscape is undergoing a positive shift with an increasing number of women entering the field. Women-owned enterprises, comprising only 20% of all businesses a few years ago, are projected to reach a substantial 33% by 2030. I believe this growth is expected to result in a significant rise in women-led businesses.
TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year …
WEBMar 28, 2024 · TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row. Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by …
The Times of India creates print roadblock for Volkswagen brands
WEBNov 11, 2009 · The Times of India has created a print roadblock for Volkswagen across its edition today. The roadblock includes a spread of Volkswagen's various brands Jetta, Passat and Touareg (which is slated for a December launch in India) in the country. The print campaign looks at creating awareness about Volkswagen's German technology and the company's history.
Ogilvy launches 82.5 Communications - Campaign India
WEBFeb 1, 2019 · Tweet0. Ogilvy group has announced the launch of 82.5 Communications. The agency is branded as an 'India-specific creative agency'. It takes over all of Soho Square's clients and will be headquartered in Mumbai. 82.5 is the longitude that defines Indian Standard Time. Piyush Pandey, worldwide CCO and executive chairman India, Ogilvy, said, "82. ...
Wildcraft targets explorers with its ‘Adventure ready’ campaign
WEBMay 31, 2024. Wildcraft targets explorers with its ‘Adventure ready’ campaign. It also launched its ‘Wildcraft Storyboard’ content IP, envisioned as a content series to capture every backpacker's zeitgeist and inner spirit. The 360-degree Wildcraft Storyboard campaign was rolled out pan-India. Wildcraft India has launched a new campaign ...
Air India reveals new brand identity | The Work | Campaign India
WEBAug 11, 2023 · Air India has rolled out a campaign to showcase its change in brand identity. The design now features a palette of deep red, aubergine, gold highlights and a chakra-inspired pattern as the brand aims to showcase how there's a new window of possibilities in the sky. A film has been released for the new identity of the airline which was acquired ...